Let me tell you a story.
Sophie and Paul walk into Waterstones. Before having a chance to shake off the rain, a man approaches with a tray-- 'Would you like a chocolate?!'
Automatically, Sophie's mouth says 'Yes' before her brain processes suspicious motives.
'My book has just been published! Look! Please, read the blurb. Have a look. No pressure, of course. If you want.' Author rocks back on forth on his heels, tight smile on face, watching Sophie politely read the blurb while munching on the chocolate (that tastes bitter now that it is tainted with deception -- she should have known chocolate always comes at a price). Sophie can't focus on what the blurb says because she is acutely aware of an expectant author's stare.
Paul eats chocolate and lets Sophie deal with the situation.
'Thanks,' Sophie mutters and she and Paul quickly scurry away as far into the depths of the bookshop as possible.
'Well that was awkward,' Paul observes.